Project: Mustang Deli – The Ultimate Sandwich Collab
Date: June 2024
Overview:
The Reuben sandwich has long been in a friendly battle with the humble cheeseburger, constantly vying for the title of top contender in the hearts and minds of meat lovers worldwide. Rather than perpetuating this food war, we decided to take a different approach: combining the best of both worlds. Partnering with culinary expert Al Brown, we've created Mustang Deli—an epic fusion of the classic Reuben with the indulgence of a cheeseburger, transforming it into the ultimate mouthwatering sandwich.
Role: Campaign Designer
Created engaging campaign visuals for Mustang Deli, highlighting its bold ingredients and unbeatable flavor combination.
Designed print and digital materials that showcased the unique collaboration between BurgerFuel and Al Brown, ensuring the campaign exuded the high-end, deli-inspired vibes.
Developed social media and promotional assets to tease and elevate excitement for this limited-edition, double-beef sandwich creation.
Produced captivating product photography that captured the indulgence and craftsmanship behind Mustang Deli.
Outcome:
The campaign successfully brought attention to Mustang Deli as the sandwich of the season, amplifying the unique partnership and delivering on taste, style, and fun. Mustang Deli quickly became a must-try offering before it disappeared from the menu.