Project: Jalapeño Hornet – Campaign Design
Date: August 2023
Overview:
Meet the Jalapeño Hornet, a sweet and spicy fusion of flavors featuring crispy buttermilk fried chicken, sweet pineapple, and jalapeños. This bold sandwich is brought to life with a unique combination of Fix & Fogg Chocolate Peanut Butter, sweet chilli & lime sauce, fresh lettuce, batch-brewed relish, all wrapped in a wholemeal bun. Drawing inspiration from the vibrant and eclectic vibes of Havana, Cuba Street in Wellington, this creation packs both flavor and culture into every bite.
Role: Campaign Designer
Developed the campaign's header/logo to visually reflect the energetic, fusion-based flavor profile of the Jalapeño Hornet.
Designed print and digital materials that highlighted the playful and bold nature of the sandwich, while aligning with the funky, vibrant identity of the campaign.
Built a dedicated campaign website featuring engaging product visuals and storytelling to immerse consumers in the product experience.
Produced captivating social media content and advertising graphics, amplifying the excitement for this exotic and bold menu offering.
Ensured cohesive brand representation across all mediums, maintaining consistency and visual impact.
Outcome:
The campaign successfully introduced the Jalapeño Hornet to fans, delivering a visual and flavor explosion that reflected the spirit of Cuba Street. With effective multi-channel designs, the campaign boosted product excitement and customer engagement.