Project: Fresh - JAN ‘20
Date: January 2020
Overview:
Fresh IPA is a rolling, ever-changing, monthly series of one-offs, brewed in small batches and available exclusively at the brewery outlets while stocks last. Each batch presents a fresh opportunity to enjoy a new brewery-fresh IPA, unfiltered and unfined, and showcases a unique combination of yeast, malt, and hops. It's all about fun, fresh, hoppy beer at its very best.
Role: Designer & Visual Content Creator
Tasked with creating the distinct visual identity for this limited-edition brew. The artwork represents the experimental and playful nature of the Fresh IPA series.
Outcome:
This limited-edition release was available solely at Garage Project outlets and attracted craft beer lovers seeking an exclusive and freshly brewed IPA experience. Designs played an integral role in capturing the essence of Garage Project’s experimental ethos.