Project: Loaded Off-Roader Fries Campaign – BurgerFuel
Date: August 2024
Overview:
Loaded Off-Roader Fries is BurgerFuel’s bold and indulgent winter special, combining spud fries with BurgerFuel aioli, BBQ sauce, cheese sauce, juicy bacon bits, and crispy onions. Designed for thrill-seekers and loyal fry fans, this campaign aimed to capture the attention of customers craving comfort food and unique flavors—available for a limited time only.
Role: Campaign Designer
Created the campaign’s distinctive header/logo, encapsulating the adventurous and indulgent nature of the product.
Designed a suite of cohesive print and digital materials, ensuring consistent brand representation across all campaign touchpoints.
Developed a campaign-specific website to inform and engage customers, enhancing the promotion's digital presence.
Produced dynamic social media and advertising graphics tailored for various platforms to amplify reach and engagement.
Conducted product photography to highlight the vibrant and mouthwatering elements of the Loaded Off-Roader Fries.
Outcome:
The campaign successfully captured BurgerFuel’s fun and adventurous identity while driving customer engagement across multiple mediums. Its cohesive design and strategic execution helped position Loaded Off-Roader Fries as the must-have winter indulgence.