Project: BurgerFuel Thickshake Flavours Revamp
Date: March 2022
Overview:
Revamped the visual identity for BurgerFuel's range of Thickshake flavours, creating a vibrant and engaging design that reflected the fun, playful, and indulgent nature of these classic beverages. The new look was infused with bold colours, dynamic illustrations, and a refreshed brand voice that aimed to elevate the thickshake experience for both existing and new customers.
The project included redesigning all supporting visuals, ensuring they resonated with a younger, playful audience, while maintaining BurgerFuel's overall brand ethos of premium quality and bold flavours.
Role: Designer & Visual Director
Developed a playful and eye-catching campaign logo and design language for the Thickshake range, with a focus on vibrancy and fun.
Created a cohesive visual identity for digital and print materials, including in-store artwork, social media posts, posters, and advertising.
Designed and built a campaign website showcasing the new look for the Thickshake range.
Produced social media and advertising graphics to promote the flavours, ensuring consistency with the overall campaign theme and BurgerFuel's brand guidelines.
Delivered various print materials and digital assets to be used across a wide range of platforms and marketing channels.
Outcome:
The Thickshake Flavours revamp successfully boosted BurgerFuel’s product appeal, increasing customer engagement and generating excitement around the new designs and flavour experience. The fresh, colourful aesthetic was well-received by customers and reinforced BurgerFuel's position as a fun, innovative brand with premium offerings.