Project: The Mitsufishi Feed – Campaign Design
Date: November 2023
Overview:
The Mitsufishi Feed takes its inspiration from the vibrant streets of Japan, where neon lights and rich flavors fuse into an unforgettable culinary experience. This limited-time summer offering features bold flavors, including the Mini Bōsōzoku Burger, Turbo-rashi loaded fries, and the Shakotan Cherry Blossom Shake, all packed with an exciting combination of heat, zest, and indulgence.
Role: Campaign Designer
Created the campaign’s striking header/logo, reflecting the vibrant and bold flavors of the limited-time offering.
Designed print and digital materials that captured the fusion of Japanese-inspired flavors with BurgerFuel's signature style.
Developed a campaign-specific website to engage customers with product information and enticing visuals.
Produced engaging social media and advertising graphics to amplify the campaign’s appeal across all platforms.
Ensured consistent brand representation while emphasizing the exciting, fun spirit of the product line.
Outcome:
The Mitsufishi Feed campaign brought the fusion of Japanese flavors and BurgerFuel’s bold creativity to life, boosting customer engagement and enticing consumers with a playful, memorable promotion. The dynamic visuals and multi-channel approach helped fuel the success of this limited-time offering.